From the first conversation
to the next campaign.
A structured working process keeps objectives, creative decisions and delivery aligned. Each engagement begins with a written scope and agreed milestones.
Discovery & scope
Define the assignmentWe discuss your business, the audience and the outcome you want the advertising to support. Existing materials and previous campaign data help establish the starting point.
- Review the objective, context and available materials
- Define services, deliverables and responsibilities
- Agree on the schedule, fees and review stages
Strategy & creative
Develop the workThe brief becomes a strategy and creative direction. Feedback is consolidated at agreed review points before the work moves into final production.
- Develop audience, messaging and channel recommendations
- Present and refine the creative direction
- Produce the agreed copy, designs and asset variations
Preparation & launch
Coordinate the detailsAssets and campaign settings are checked against the plan. Publication and media activity follow the agreed approval process.
- Check specifications, destinations and campaign settings
- Confirm final creative and launch approvals
- Coordinate asset delivery and campaign activation
Review & recommendations
Make the next decisionReporting follows the objectives and available campaign data. We explain the results and identify practical adjustments for the next phase.
- Review delivery and agreed performance measures
- Identify audience and creative learnings
- Recommend changes to messaging, creative or media
Practical questions,
clear answers.
What do you need to prepare a proposal?
A description of your business, your objective, the services you need and your preferred timing. Existing brand materials and campaign information are helpful where available.
Can we engage you for a single service?
Yes. A focused strategy or creative project can stand alone. We agree on the deliverables and schedule around the work you need.
How are fees and media spend handled?
The proposal sets out the service fees and the work they cover. Media spend and any third-party production costs are identified separately where applicable.
Who approves the work?
We agree on an approval contact and review stages at the beginning. Final creative and media activity follow the approvals defined in the project scope.
How do you measure campaign performance?
The measurement plan is agreed before launch and reflects the campaign objective and available tracking. Reports can cover delivery, audience response, conversion activity and recommendations.
What happens if the scope changes?
We discuss the effect on deliverables, timing and fees, then document the change before the additional work proceeds.